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GLP as moderator at Managing Trademark Assets Europe in London

Attendees were able to hear senior in-house counsel from a range of industries 30 January 2019

GLP is proud to have been a supporter at the Managing Trademark Assets (MTA) Europe 2019 – event organized by World Trademark Review – on January 28 in London. The MTA is a unique opportunity, where attendees are able to hear senior in-house counsel from a range of industries discussing how best to manage risk and communicate the value of brands to the business. During the MTA meeting the key topics covered included cost-effective strategic management of trademarks, GDPR, fighting counterfeits with limited budgets and ethically managing brand identity and enforcement on social media.

Laura van der Heide – an attorney in GLP’s Milan office – moderated Trademark across the enterprise: Communication and Presentation. Panel details are below.


TRADEMARKS ACROSS THE ENTERPRISE: COMMUNICATION AND PRESENTATION
Legal, business and marketing functions, while coinciding, speak very different languages. Counsel are constantly challenged to foster a corporate understanding and appreciation of trademarks, and to enlist peers, colleagues and suppliers in the ‘pro-brand’ cause.
  • Meeting the needs of different stakeholders, products, locations and countries
  • Getting management and marketing buy-in: how to facilitate a collaborative relationship
  • Creating a brand toolkit – and making internal colleagues your eyes in the market
  • Ensuring awareness and brand consistency across the business, licensees and the supply chain
Panelists:
  • Jennifer Chung, Associate General CounselAccuWeather
  • Mark Hodgin, Chief Counsel - TrademarksMondelez International
  • Lisa Selar, Head Trademark and Design CounselVolvo Cars Corporation

More info about the event are available at bit.ly/MTAeu2019

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